Havaianas Advertisement Essay Example for Free

Havaianas Advertisement Essay This article is stating that these sandals fit all personalities and characters; no one is too cool for these sandals. In order to persuade the audience they obviously use attractive models to gain the reader’s attention. They then go on to dress the models in the clothing the words are describing. All in all they made a pretty cool looking ad that will definitely grab the attention of their audience, Cosmopolitan readers. The ad keeps one looking around the page so that the reader will see at the bottom where the name of the company and what they are selling is located. Havaianas is not necessarily implying that one benefits in any particular way by wearing their sandals, they are just trying to iterate that these sandals are or can be worn be anyone. Superhero’s, movie stars, and even tango enthusiasts would wear these at times, so they must have the style and comfort for all occasions. Havaianas might not make u better person, but it appears from the models that they are in a good mood and comfortable in there surrounding even though the house is getting destroyed. At first glance I thought the article was trying to make it seem one would be more popular for wearing Havaians, but then I realized they are trying to sell people on the products versatility, how it is a sandal for all occasions. After studying and trying to find the different meanings of the article I conclude that the implied claims are supported efficiently by the content of the ad. The words â€Å"and/or† are placed in the article twice; this helps the reader distinguish the proper meaning of the article and not assume that these are the people you can become by wearing them.

The Bhagavad Gita Essay Example for Free

The Bhagavad Gita Essay is perhaps the most famous, and definitely the most widely-read, ethical text of ancient India. As an episode in Indias great epic, the Mahabharata, The Bhagavad Gita now ranks as one of the three principal texts that define and capture the essence of Hinduism; the other two being the Upanishads and the Brahma Sutras. Though this work contains much theology, its kernel is ethical and its teaching is set in the context of an ethical problem. The teaching of The Bhagavad Gita is summed up in the maxim your business is with the deed and not with the result. When Arjuna, the third son of king Pandu (dynasty name: Pandavas) is about to begin a war that became inevitable once his one hundred cousins belonging to the Kaurava dynasty refused to return even a few villages to the five Pandava brothers after their return from enforced exile, he looks at his cousins, uncles and friends standing on the other side of the battlefield and wonders whether he is morally prepared and justified in killing his blood relations even though it was he, along with his brother Bhima, who had courageously prepared for this war. Arjuna is certain that he would be victorious in this war since he has Lord Krishna (one of the ten incarnations of Vishnu) on his side. He is able to visualize the scene at the end of the battle; the dead bodies of his cousins lying on the battlefield, motionless and incapable of vengeance. It is then that he looses his nerve to fight. The necessity for the arose because the one hundred cousins of the Panadavas refused to return the kingdom to the Pandavas as they had originally promised. The eldest of the Pandav brothers, Yudhisthir, had lost his entire kingdom fourteen years ago to the crafty Kaurava brothers in a game of dice, and was ordered by his cousins to go on a fourteen-year exile. The conflict between the Pandavas and the Kauravas brewed gradually when the Kauravas refused to return the kingdom to the Panadavas and honor the agreement after the fourteen-year exile, and escalated to a full scale war when the Kauravas refused to even grant Yudhisthirs reduced demand for a f ew villages instead of the entire kingdom. As the battle is about to begin, Arjuna, himself an acclaimed warrior, wonders how he could kill his own blood relatives with whom he had grown up as a child. He puts the battle on hold and begins a conversation with Krishna, one of the ten but most important incarnations of the Universal Hindu God, Vishnu. The Bhagavad Gita begins here and ends with Krishna convincing Arjuna that in the grand scheme of things, he is only a  pawn. The best he could do is do his duty and not question Gods will. It was his duty to fight. In convincing Arjuna, the Lord Krishna provides a philosophy of life and restores Arjunas nerve to begin the battle a battle that had been stalled because the protagonist had lost his nerve and needed time to reexamine his moral values. Even though The Bhagavad Gita (hereafter referred to as the Gita) is one of the three principal texts that define the essence of Hinduism, and since all over the world Hindus chant from the Gita during most of their religious ceremonies, strictly speaking the Gita is not one of the Hindu scriptures. In light of its inseparable links to one of the two great Hindu epics (Mahabharata and Ramayana) which most Indians hold very dear to their hearts, and because Krishna, the most venerated and popular of the incarnations of Lord Vishnu, figur es so prominently in it, the Gita over the years has not only become very popular but has ascended to spiritual heights that are afforded only to the Vedas (and the subsequent reinterpretive philosophies that followed them) and the Upanishads in the ancient Indian literature. The concept and symbol of God were extremely complicated issues (see below) in the ancient Hindu religious literature prior to the writing of the Gita. The notion of God and the paths to salvation are integral parts of all religions. The manner in which Hinduism originally dealt with these two fundamental issues was very complex and appeared to be too speculative at times. This was one of the reasons for which Buddhism branched out as a separate religion. When Buddhism was beginning to grow in popularity, Hinduism met with its first challenge: To provide a clear-cut, easy-to-worship symbol of God to its followers. For a variety of reasons, Lord Krishna was the obvious choice. Many have even suggested that it was one of the most pivotal choices ever made by ancient scholars to `humanize the concept of God in the Hindu religion. Molded in the original image of Lord Vishnu, Krishna is an affable Avatar (reincarnation of God) which for the first time provided concrete guidelines for living to all mortals. The average Hindu might not know much about Brahma, but every one knows who Lord Krishna is. Mahatma Gandhi read the Gita often when he was in seclusion and in prison. But, the universal popularity of the Gita has not detracted Indian scholars from deviating from the fundamental truth about Hinduism. The Gita is not the Hindu scripture even though the literal translation of Bhagavad Gita is The Song of God. The Nobel laureate Indian poet, Rabindra Nath Tagore, rarely quoted from the Gita in his philosophical writings; instead, he chose to refer to the Upanishads, to quote from it, and to use its teachings in his own works. Of course, the teachings of the Upanishads are included in the Gita; they are visible in multiple chapters of the Gita. The kinetic concepts of karma and yoga, which appeared for the first time in the Upanishads (explained below), appear repeatedly in the Gita, often in disguised forms. As with almost every religious Indian text, it is difficult to pinpoint when exactly the Gita was written. Without a doubt, it was written over a period of centuries by many writers. From the contents of the Gita, it is abundantly clear that both the principal teachings of the Upanishads and of early Buddhism were familiar to the writers of the Gita. So, it has been approximated that the Gita was written during the period 500-200 BCE. Even though India is one of the few nations which h as a continuous documented history, very few Indian religious texts exists for which the exact date of publication is established without controversy. Despite its universal appeal, the Gita is replete with contradictions both at the fundamental level and at the highest level of philosophical discourse. To the discerning eye, it would seem that what has been said in the previous chapter, is contradicted in the very next chapter. This is the fundamental complaint against the Gita, and this fact would appear to be ironic given the fact that the Gita was originally written to reconcile the differences between two of the six major ancient Indian philosophies (Darshans) that evolved over the early years of Hinduism and became integral parts of ancient Indian religious literature. The irony disappears however when one understands what the Gita purported to achieve at the level of philosophical and religious discourse. This fact is crucial not only for the understanding of the principal themes of the Gita but also to locate the essence of the Gita in the overall picture of ancient Indian doctrines. The Gita attempted, for the first time, to reconcile the teachings of two very abstract Indian religious doctrines into one whole. The task was a formidable one. The Gita tried to include the fundamentals of two ancient Indian philosophies into one document and reconcile the principal differences between them. At the outset, one must note that the two doctrines (Darshans) were often extremely difficult to understand. Hence the inevitable contradictions or duality of interpretation. The Six Darshans  of ancient India were actually of differing origin and purpose, but all were brought into the scheme by being recognized as viable ways of salvation. They were divided into three groups of two complementary schools of thought (Darshans) or doctrines: Nyaya and Vaisesika; Sankhyya and Yoga; and Mimamsha and Vedanta. The Bhagavad Gita attempted to reconcile the Sankhyya philosophy with those of the Vedanta doctrine. One must note in passing that the Sankhyya school of thought led to Buddhism while the Vedanta philosophy is at the root of modern Hinduism. In this article, we are only going to discuss briefly the two Darshans the Sankhyya and the Vedanta the Gita attempted to reconcile. The Sankhyya is the oldest of the six Darshans while the Vedanta is the most important of the six systems. The various subsystems of the Vedanta doctrine has led to the emergence of modern intellectual Hinduism. The primary text of the Vedanta system is the Brahma Sutras, and its doctrines were derived in great part from the Upanishads, which marked the beginning of Hinduism as is understood and practiced today. Even though the Vedas are Indias ancient sacred texts, modern Hinduism begins with the Vedanta (end of Vedas) and attains its zenith with the Brahma Sutras. The Sankhyya philosophy traces the origins of ev erything to the interplay of Prakriti (nature) and Purusha (the Self, to be differentiated from the concept of the soul in the latter Indian philosophies). These two separate entities have always existed and their interplay is at the root of all reality. The concept of God is conspicuous by its absence. There is no direct mention of God but only a passing reference as to how one should liberate himself to attain the realization of Is war (a heavenly entity). A very significant feature of Sankhyya is the doctrine of the three constituent qualities (gunas), causing virtue (sattva), passion (rajas), and dullness (tamas). On the other hand, the Vedanta school of thought deals with the concept of Brahman the ultimate reality that is beyond all logic and encompasses not only the concepts of being and non-being but also all the phases in between. It is one of the most difficult concepts in the entire Indian philosophy. At the highest level of truth, the entire universe of phenomena, including the gods themselves, was unreal the world was Maya, illusion, a dream, a mirage, a fragment of the imagination. The only reality is Brahman. One can see quite clearly the sources for the Gitas contradictions. It was dealing with not only two widely-differing Darshans  but also with two of the most abstract philosophical systems. We know that the Gita was written long after the emergence of modern Hinduism. So it was able to draw on a wide variety of phi losophical themes both ancient and relatively modern by comparison, and often opposing still present in modern Hinduism. Yet, to consolidate the two schools of thoughts proved to be an extremely difficult task a fact which the lyricism of the Gita, in the words of Lord Krishna himself, could not camaflouge. Any serious reader would arrive at the conclusion that even though the Gita mentions the Sankhyya, it more or less elaborates on ideas that originated with the Upanishads. The fundamental tenets of Hinduism took shape during the period 800-500 BCE. They were set down in a series of treaties called the Upanishads. The Upanishads arise at the end of the Vedas, which earns it the name Veda-anta, which literally means end (anta) of the Vedas. Almost all philosophy and religion in India rests upon the wealth of speculation contained in these works. The Upanishads center on the inner realms of the spirit. Encompassing the meaning of spiritual unity, the Upanishads point directly to the Divine Unity which pervades all of nature and is identical to the self. There are four kinetic ideas ideas that involve action or motion that represent the core of Indian spirituality. The ultimate objective is control of the passions and to realize a state of void a concept very similar to that of Buddhism. The four kinetic ideas are karma, maya, nirvana, and yoga and they appear in the Gita. But one must remember that they appeared for the first time in the Upanishads. A brief summary of the four ideas are provided below. Karma: The law of universal causality, which connects man with the cosmos and condemns him to transmigrate to move from one body to another after death indefinitely. In the Gita, Krishna makes an allusion to the eternal soul that moves from body to body as it ascends or descends the ladder of a given hierarchy, conditioned on the nature of ones own karma work of life or life deeds. Maya: refers to cosmic illusion; the mysterious process that gives rise to phenomena and maintains the cosmos. According to this idea, the world is not simply what is seems to the human senses a view with which the 20th century western scientists wholly agree. Absolute reality, situated somewhere beyond the cosmic illusion woven by maya and beyond human  experience as conditioned by karma. Both Tagore, the renowned Indian poet and Albert Einstein, the famous scientist, agreed on this conclusion. Absolute reality, in their minds, was beyond human perception. Nirvana: The state of absolute blessedness, characterized by release from the cycle of reincarnations; freedom from the pain and care of the external world; bliss. Union with God or Atman. Hindus call such mystical union with ultimate reality as Samandhi or Moksha. Yoga: implies integration; bringing all the faculties of the psyche under the control of the self. Essentially, the object of various types of yoga is mind control, and the system lays down the effectual techniques of gaining liberation and achieving divine union. The word yoga is loosely applied to any program or technique which leads toward the union with God or Atman. There are five principal kinds of yoga: Hatha(physical), jnana (the way of knowledge), bhakti (the way of love), karma (the way of work), and rajah (mystical experience). The Western worlds interest in The Bhagavad Gita began around the end of the eighteenth century when the first English translation of the Gita was published. All religious texts of ancient India were written in Sanskrit. In November 1784, the first direct translation of a Sanskrit work into English was completed by Charles Wilkins. The book that was translated was The Bhagavad Gita. Friedreich Max Mueller (1823-1900), the German Sanskritist who spent most of his working life as Professor of Comparative Philology at Oxford University, served as the chief editor of the Sacred Books of the East. (Oxford University Press). The Gita was included in this famous collection. Since then, the Gita has become one of the most widely-read texts of the world. True, there are unexplained contradictions and paradoxes in this brief book, but its wide-ranging implications based on the two ancient Darshans of India and its allegorical meanings are still being examined and reinterpreted.

Comparative Analysis Of Two Peer Reviewed Journals Commerce Essay

Comparative Analysis Of Two Peer Reviewed Journals Commerce Essay As said in the assignment we have to select a topic which is taken with two peered reviewed journal articles and making our own topic to understand the comparative analysis. The topic we have selected is the The relationship between the employees retention and the employees motivation. Accordingly two articles we were selected Performance and Motivation Prepared by Alfred W. Huf III, and Employee retention and turnover: Using Motivational Variables as a panacea. By Michael O. Samuel and Crispen Chipunza. The author of the first article says Performance and Motivation the main aim of this article is to look at the link between Performance and motivation. This article is mainly aiming to the employees prospective and how they have performed while we have to uplift the quality of the life of them. Most of the cases in the article have shown that how we can keep the performance in a top level and getting the employees full utilization. Motivation is always following the rules of the leadership and if there is a proper leadership in the organization we can have top level motivation as well. And also this article discussed that how the employees motivated by having the Non-cashed rewards and the cashed rewards. This is more important that it also described that the few famous policy makers like Herzberg, Maslow, and Taylor have some contradictions and the author of this article shows and discussed the facts regarding this matter. According to the authors of the Second article- Employee retention and turnover: Using Motivational Variables as a panacea aims to emphasize a research that will tell the story of why the people working in an organization and is leaving the organization. It is described intrinsic and extrinsic factors that will influenced to the turnover of the employees in workplace. And for this they have chosen few organizations and they also have done a research regarding this. They have experiment the motivational factors that affect the turnover and the retention as well. So this is a research based article that will guide us to the important factors on motivation and the turnover or retention of an organisation. It is hard to keep the skilled employees in an organisation. We have to provide many incentives and many rewards to retain those people. So, the motivational factors which we have to consider are the most important factors in any kind of organization. In this article they have shown some theoretical and practical factors that influenced the employees turnover and the retention. It is very hard for the mangers to retain their skilled employees into the organisation. We have to have a good plan to retain the employees where we have to wo rk hard for it. By this understanding also we can identify certain similarities and as well as the disparities of this two articles. Further this report will provide more specific analysis of these two articles. Comparative Analysis: From the first article Performance and Motivation there are mainly aiming to find out the link between the motivation and the performance within the large organizational behaviors. Which author describes that is really essential to improve at the Motivation and reduce the turnover in the organization. But from the second article Employee retention and turnover: Using Motivational Variables as a panacea. discuss about the motivational factors or the variables that will keep the workers in the organization. And also it is very important to keep the skilled workers bond to the organisation. So the two articles have the main similarity among the motivation and the retention of skilled workers. In the first article it is discussed that the few case studies which will guide us to identify some factors that are important to understand the motivational factors in an organization. And also it describes the theoretical comparison as well. The Non-cashed rewards can be a vital part of employees motivation. The author of the first article describes that the non-cashed rewards such as flex time, goal based incentives, and the rewarding the employee of the month will motivate the employee rather than giving some amount of money to the workers. It is also said that communicating this among the employees is the most important part of motivation the people. So these kinds of motivational events may lead to the top performing employees in an organization. In the incentive packages we must consider to give a merchandiser awards that are more effective than the top seller trips. According to the author we can have meetings after every week or month and decided that we can offer the merchandiser award. This is also in the same category of motivation by no-cashed rewards. And also in this article the author has suggest some critical motivational factor that is the employees can show or suggest the changes they need while they performing well. This is very crucial that if an employee is trying to go somewhere else for better offer he can suggest that the need of his difficulty. And also people trying to perform well otherwise they may not have any chances to bargain the incentives. This is a kind of culture making by the employees that they need to perform well. And within this culture employer have not to worry about the employees turn over. And there is one thing that arises in the article that the relationship between employer and employee is so important to the retention of employees. This can be done by having a conversation with the employee and the employer. The employer can ask the stories that the bad and the good situation from the employees of their life. So this will create a big bond between the two parties and the employee may unable to bargain incentives after this kind of conversation. And finally we have seen some important motivational factor in the later part of the article. The motivating language speaks by the leader or the manger to the workers. This is the most influencing way that one can suggest for better motivation and high performance of working. As we can see the above factors can be used as the motivational factors in an organization. So it is important to know the other well established factors in the second article to compare the linkage between the two articles. We have found in the second article that the authors have stated the theoretical aspects of the motivation. The Herzberg has defined some motivational factors that can be taken in to consideration. These are the intrinsic variables he defined achievements, recognitions, advancements, responsibility, work itself and the growth. These are some of the famous motivational factors that can be used to retain the employees. However the article also stated that the extrinsic factors also may have some influenced on the workers retention and the turnover. The factors we have identified in the article are competitive salary, friendly working environment, better interpersonal relationship, and the most important job security. This article is mainly bridging the literature of the motivational factors and the current practical knowledge and makes some model that will describe the entire story of why the employees turnover and retention happens. The second article found many practical factors that will directly effect the motivation and the retention of the employees. So we can find some extrinsic and intrinsic motivational factors that influence to the employee turnover and the retention. It is found the following motivation variables have significant influence over the employees motivation, retention and the turnover as well. Training and development Job security Sense of belonging to the organisation Interesting/ challenging work environment Innovative thinking freedom . Conclusion: So as we have discussed in the study there are many motivational factors we can identify from the two articles. The major findings from the article No: 01shows the theoretical aspects of how the motivation should be used to make better performance in an organization. And the Article No: 02 shows us the practical approaches that will make the motivation to reduce the turn over and retain the skilled workers in an organization. We can identify some important factors in the second article which are related to grow in the organisation. And also there are some factors that will be must there to retain the skilled workers and meantime we can make the employees more experience and well trained. According to the second article we found that some motivational factors are crucial for influencing the employees decisions. Training and development, competitive salary package and job security and recognition /rewards are the main motivational variables that will influence the worker capacity up and also better performance in the workplace as well. In the first article is also shows us the motivational factors that will describe the factors which are related to the cases and getting the essence of that studies. We can find some motivational factors in the first article can be very important to the performance of the workers.

Banquo, the Hero of Shakespeares Macbeth :: Macbeth essays

Banquo, the Hero of Macbeth      Ã‚   Shakespeare's tragedy Macbeth is not able to inspire the reader with the characters of the Macbeths. But it is able to give good example with the character of Banquo, who, as most heroes, dies an early death.    In his book, On the Design of Shakespearean Tragedy, H. S. Wilson says that the ghost of murdered Banquo has the greatest emotional impact on Macbeth of any adverse experience:    He is confident enough, even after the commission of the crime, to put his faith in the Senecan maxim, per scelera semper sceleribus tutum est iter, "Things bad begun make strong themselves by ill." After he has been shaken by the appearance of the ghost of Banquo, he reflects,    For mine own good All causes must give way. I am in blood Stepp'd in so far that, should I wade no more, Returning were as tedious as go o'er;    and this is as near as he ever comes to repentance. (71)    Fanny Kemble in "Lady Macbeth" contests the opinion that the ghost of Banquo is seen at the same time by Lady Macbeth:      Taking the view I do of Lay Macbeth's character, I cannot accept the idea (held, I believe, by her great representative, Mrs. Siddons) that in the banquet scene the ghost of Banquo, which appears to Macbeth, is seen at the same time by his wife, but that, in consequence of her greater command over herself, she not only exhibits no sign of perceiving the apparition, but can, with its hideous form and gesture within a few fee of her, rail at Macbeth in that language of scathing irony . . . (117)    Clark and Wright in their Introduction to The Complete Works of William Shakespeare comment that Banquo is a force of good in the play, set in opposition to Macbeth:    Banquo, the loyal soldier, praying for restraint against evil thoughts which enter his mind as they had entered Macbeth's, but which work no evil there, is set over against Macbeth, as virtue is set over against disloyalty.   (792)    In Fools of Time: Studies in Shakespearean Tragedy, Northrop Frye explains the rationale behind Banquo's ghost in this play:    Except for the episode of Hercules leaving Antony, where mysterious music is heard again, there is nothing really supernatural in Shakespeare's tragedies that is not connected with the murder of the order-figures. Banquo, the Hero of Shakespeare's Macbeth :: Macbeth essays Banquo, the Hero of Macbeth      Ã‚   Shakespeare's tragedy Macbeth is not able to inspire the reader with the characters of the Macbeths. But it is able to give good example with the character of Banquo, who, as most heroes, dies an early death.    In his book, On the Design of Shakespearean Tragedy, H. S. Wilson says that the ghost of murdered Banquo has the greatest emotional impact on Macbeth of any adverse experience:    He is confident enough, even after the commission of the crime, to put his faith in the Senecan maxim, per scelera semper sceleribus tutum est iter, "Things bad begun make strong themselves by ill." After he has been shaken by the appearance of the ghost of Banquo, he reflects,    For mine own good All causes must give way. I am in blood Stepp'd in so far that, should I wade no more, Returning were as tedious as go o'er;    and this is as near as he ever comes to repentance. (71)    Fanny Kemble in "Lady Macbeth" contests the opinion that the ghost of Banquo is seen at the same time by Lady Macbeth:      Taking the view I do of Lay Macbeth's character, I cannot accept the idea (held, I believe, by her great representative, Mrs. Siddons) that in the banquet scene the ghost of Banquo, which appears to Macbeth, is seen at the same time by his wife, but that, in consequence of her greater command over herself, she not only exhibits no sign of perceiving the apparition, but can, with its hideous form and gesture within a few fee of her, rail at Macbeth in that language of scathing irony . . . (117)    Clark and Wright in their Introduction to The Complete Works of William Shakespeare comment that Banquo is a force of good in the play, set in opposition to Macbeth:    Banquo, the loyal soldier, praying for restraint against evil thoughts which enter his mind as they had entered Macbeth's, but which work no evil there, is set over against Macbeth, as virtue is set over against disloyalty.   (792)    In Fools of Time: Studies in Shakespearean Tragedy, Northrop Frye explains the rationale behind Banquo's ghost in this play:    Except for the episode of Hercules leaving Antony, where mysterious music is heard again, there is nothing really supernatural in Shakespeare's tragedies that is not connected with the murder of the order-figures.

The Life & Philosophy of Friedrich Nietzsche :: Biographies Biographical Essays

The Life & Philosophy of Friedrich Nietzsche Philosophy Class Essay Born: 1844. Rocken, Germany Died: 1900. Weimar, Germany Major Works: The Gay Science (1882), Thus Spoke Zarathustra (1883-1885), Beyond Good & Evil (1886), On the Genealogy of Morals (1887), MAJOR IDEAS Self deception is a particularly destructive characteristic of West Culture. Life is The Will To Power; our natural desire is to dominate and reshape the world to fit our own preferences and assert our personal strength to the fullest degree possible. Struggle, through which individuals achieve a degree of power commensurate with their abilities, is the basic fact of human existence. Ideals of human equality perpetuate mediocrity -- a truth that has been distorted and concealed by modern value systems. Christian morality, which identifies goodness with meekness and servility is the prime culprit in creating a cultural climate that thwarts the drive for excellence and self realization God is dead; a new era of human creativity and achievement is at hand. -- Great Thinkers In The Western World. By: Ian P. McGreal, 1992 PREFACE Much information is available on Mr. Friedrich Nietzsche, including many books that he wrote himself, during his philosophical career. I took this as a good sign I would find a fountain of enlightened material produced by the man. I've had to go through a bit of my own philosophical meditations to put my own value judgements aside, and truly look for the contributions Nietzsche gave to philosophy. Much of my understanding came only after I had a grasp of Neitzsche's history; therefore, I encourage you to read-up on his history before diving into his philosophy (see Appendix I). The modern Westerner might disagree with every aspect of his philosophy, but there are many things one must unfortunately admit are true (only if you put your morality aside). So, from here, I will present his contributions to philosophy, and do my best to delete my own opinions, other than to say that he was not the chosen topic of this paper out of any admiration. THE PHILOSOPHY OF FRIEDRICH NIETZSCHE Sometimes philosophy is called "timeless," implying that it's lessons are of value to any generation. This may be hard to see in Nietzsche's work; but, we are assured that it was appropriate thought for his time. However, even Nietzsche's critics admit that his words hold an undeniable truth, as hard as it is to accept. Perhaps this is why his work is timeless, and has survived 150 years in print.

Open Systems Interconnection (OSI) Model Essay -- essays research pape

Open Systems Interconnection (OSI) Model This memorandum will attempt to explain the Open Systems Interconnection Model, known more simply as the OSI Model. The OSI Model has seven levels, and these levels will be discussed in detail. Particular mention will be made to which level TCP/IP functions with the OSI Model. The seven levels of the OSI Model are as follows: 7) Application: Provides different services to the applications. 6) Presentation: Converts the information. 5) Session: Handles problems which are not communication issues. 4) Transport: Provides end to end communication control. 3) Network: Routes the information in the network. 2) Data Link: Provides error control between adjacent nodes. 1) Physical: Connects the entity to the transmission media. In simple terms, the OSI model defines a networking framework for implementing protocols. Is defines seven levels to accomplish this. Control is passed from one level to the next, starting at the Application level (Level Seven) and working its way through the levels until it reaches and completes Level One, the Physical level. Once this cycle has been completed, control moves to the next station on the network and back up the hierarchy. Since the process begins at the seventh level, the Application level, it will be detailed first. As its name implies, this Application level supports applications, but it also supports other end-user processes. User authentication and privacy on the network is consid...

Written Analysis and Communication: Report on Homesafe Limited

Homesafe Ltd. Written Analysis and Communication Instructor: Dr. Seema Khanvilkar Submitted By: Apurv Jain, D023 Shreyansh Jain, D027 Mohit Sejwal, D055 Vinay Pal, D045 Sahil Bhavnani, D006 Aman Jakhar, D030 Letter of Transmittal To, Dr. Seema Khanvilkar, Business Communication Faculty, SBM, NMIMS – Mumbai Date: 4th March 2013 From, Div D, MBA – I Subject: Report on Homesafe Ltd. Respected Ma’am, With reference to the meeting held on 20th Feb, 13 regarding the recommendation required on Homesafe Ltd. case, I am enclosing the complete report with our recommendations.We recommend that Holmes should help Jackson find a part time job in an external unrelated business. This will be a win-win situation for both the parties. Sincerely, Div D Executive Summary This is report about a challenging situation faced by George Holmes, the founder of Homesafe Ltd. an emerging start-Â ­? up. Homesafe was doing very well with business prospering and expanding demand. Holmes found himself in a tricky situation when Jackson, the purchase manager of his largest client, Dwason’s, subtly suggested that he needed an alternate source of income and if Holmes did not help, Homesafe might lose business with Dwason’s. Holmes as several options like offering Jackson direct help, help him find employment elsewhere or to let go of business with Dwason’s. We recommended that Holmes leverages his personal network to find Jackson a part time job in an external unrelated business. This will conserve the relationship between Holmes and Jackson and will be in the best interest of both. Report SITUATION ANALYSIS Homesafe Ltd is an emerging start-Â ­? up in the security space. It was a started as a single product company by an engineer, George Holmes in his personal workshop. Over the year this company has grown significantly and added an advisory services vertical oo. There is significant demand for the company’s products and the business has been p rofitable in both the years. Things are looking good with business prospering, Homes has had some of his old friends join him in his business which they operate part time. Holmesafe also recently recruited fulltime employees and shifted to new premises. Holmes has invested significantly in networking and has maintained personal relationship with his clients and till a certain extend relies on these relations to push his sales too. Most prominent of these, is his relationship with Jackson, who is a procurement manager at Dwason’s Ltd, Homesafe’s argest client. During the course of these years Jackson was also offered a job at Homesafe but refused to take it up as there was a conflict of interest. One day, Holmes finds himself in a tricky situation when Jackson calls him and hints at his bleak cash situation and how a little more cash will help him. Jackson also subtly threatens Homes that Dawson’s might start buying from Browns instead of Homesafe. Although there is enough demand in the market and the security segment is growing Homes still has to think weather he can afford to lose the contract with Dwason’s. Homes has to evaluate this situation carefully and weigh his ptions of how to deal with Jackson. PROBLEM STATEMENT Should Holmes help Jackson to find him a part time job? OPTIONS 1. Holmes hires Frank Jackson as a part time employee at Homesafe 2. Offer Jackson a part time consultant role in Advisory Services 3. Help Jackson find a part time job in an external unrelated business 4. Not providing Jackson any assistance CRITERIA FOR EVALUATION 1. Holmes Ltd. ’s revenues 2. Holmes Ltd. ’s relationship with Dawson’s Ltd. 3. Frank Jackson’s conflict of interest 4. Legal implications EVALUATION OF OPTIONS George Holmes hires Frank Jackson as a part time employee for the position of a buyer IfGeorge Holmes hires Frank Jackson as an employee in his company then they might lose their partnership with the Daws on’s Ltd. since earlier on Thomas, Jackson’s boss had not approved of Jackson working with a supplier. There would be a significant conflict of interest which might pose a legal problems for both Dwason’s and jackson’s too. Since major part of the revenues comes from there, the next year’s revenues would come down steeply. Their relationship with Dawson limited would also be strained hence we can rule this option out. Offer Jackson a part time consultant role in Advisory Services By choosing this option Holmesafe ould be able to mitigate direct legal implications and also the conflict of interest can be reduced. However this is also not ideal as Jackson still would be associated with Homesafe. From Homesafe’s point of view this arrangement will work because Jackson will get a job and their relationship with Dwason’s will persist. Help Jackson find a part time job in an external unrelated business In this option there would be minimal conflict of interest and virtually no legal implications. This will be a win-Â ­? win situation for both as Jackson will find an alternate stream of income and his relationship with Holmes will continue to be ordial. This way Homesafe will be able to continue their sales to Dwason’s. Not provide assistance for his personal problem at all Choosing this option would result in a priority clash between Holmes & Jackson and thus would prune the revenues of Holmesafe in coming years as Jackson would convince his superiors to end contract with Holmesafe & hire Browns instead. The relationship between Jackson & Holmes would thus end on a bitter note, thus bringing an end to symbiotic relationship. We can rule this option out too. RECOMMENDATION We recommend that Holmes helps Jackson find a part time job in an external unrelated business. This ill benefit everyone involved and will be the most ethical choice too. Holmes helped Jackson in the capacity of a friend. PLAN OF ACTION Holme s should explain Jackson how a Job at Homesafe would be counterproductive for everyone and how he will help find him a job at an external business. Holmes by nature maintains good personal relationships with people around him. He would have significant personal contacts that he can leverage and recommend Jackson to them for a Job. Also he is joined by several of his friends at Homesafe that can also help Jackson find a job. Together they can find Jackson a job in their personal network only.